Vice President of Sales & Marketing
Violet’s passion for wine began at an early age, as she literally grew up accompanying her father in the vineyards and cellar. She spent her summers at the winery, doing everything from bottling line work to laboratory analysis and working in the tasting room.
Attending the University of California, Davis, Violet earned a BA in music while taking classes in biology, chemistry, and enology. After graduation, she returned home to Grgich Hills to continue her education in the wine business, learning about daily operations of the winery from Mike. She received her Master of Music in harpsichord at Indiana University, and then joined the winery fulltime in 1988. She’s now responsible for daily management of the winery, as well as sales and marketing. She says that she has the ideal job: “I believe that wine is part of a healthy, happy and long life. Wine brings people together and makes them happy, which makes my job extraordinarily fulfilling.”
Involved with every aspect of the wine business, Violet enjoys wearing many different hats, often at the same time. She explains, “My dad insisted that in order to lead the winery I needed to work at every single position, starting at the bottom.” Violet continues to enjoy learning something new each day and following her grandfather’s and father’s philosophy of “Every day do something just a little better.”
Violet is pleased that the next generation of Grgich’s has joined the winery: Noel Grgich Shipman, her son born in 2005, accompanies her on sales trips, and enjoys every minute of it.